RESEARCH THAT MAKES SENSE
MAXIMISE THE IDEA
We have adapted traditional research techniques to be used in the digital environment along the entire lifecycle of the communication: development, pretesting and live performance. This approach provides the framework which allows us to expand the potential of the idea and generate high quality feedback at a low cost.
Genuine dialogue with the consumers and allow them to take a more active role in the creative process. This allows the client to get closer to the consumers and grows the role of the respondents into participants. We deep dive into their lifestyle and see what they think, feel do in context (using tools like Sondaje Mappers) with photo and video capture.
CLEAR ACTION PLAN
Although they are rooted in thorough analysis and observation our research reports are short and to the point. Long years of experience allow our researchers to put a spin to the story and provide a clear action plan.